Model product demonstrations
Demonstrating how your product works is often just as important as showing what your product looks like. A main purpose of product photography is to visually answer as many questions as possible, allowing consumers to gain confidence and make informed purchasing decisions. By adding images demonstrating how a product fits, assembled or functions, it increases conversion rates and lowers return rates.
Examples of product categories that benefit from demonstration images include complex exercise or yoga equipment, medical devices and houseware products. When consumers see your products in use, they gain an understanding of how it looks and functions. Demonstration images do not always require an environment or location, just a live model and the same white seamless backgrounds as standard product photography. Some images require a full body, while some may only need a hand or foot.
These images are used alongside standard product images as part of a webstore or an Amazon listing’s image stack, printed in your product’s instruction manual, or on the product packaging itself.